Network Marketing Legend Richard Devos Dies at 92

Amway co-founder Richard DeVos dies at 92
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Richard DeVos, the co-founder of Amway, died Thursday.

His death, at age 92, was announced by his grandson Rick. He died at his home in Ada, Michigan, near Amway’s headquarters.

DeVos had been president of Amway from its 1959 founding until he retired in 1993. His son Doug DeVos has served as president of Amway since 2002. He was also the father-in-law of Betsy DeVos, the US education secretary. His family still co-owns Amway with the family of co-founder Jay Van Andel. DeVos and his family has a combined fortune worth $5.5 billion, according to Forbes’ list of richest people.

Amway started the move away from traditional brick-and-mortar stores decades before the internet changed the way people shopped.

DeVos and Van Andel first got into the business in 1949 when they invested $49 to become distributors for Nutrilite, a manufacturer and direct seller of vitamins. They founded Amway ten years later with an all-purpose cleaner, L.O.C., as their only product. They coined the name a short-hand for “American Way.”

It eventually grew to a lineup of 450 products, including Nutrilite, which it purchased in 1972.

 

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