There is nothing new under the sun, and what once was old is new again. Indeed, 60 years later the Tupperware business model has resurged into a ‘digital’ house party for the 21st century mom.
It has been widely reported that mothers control 85% of household purchases and have a U.S. spending power of $2.4 trillion. Within this segment are tens of millions of millennial moms. In fact 83% of new moms are millennials, according to a study conducted by BabyCenter– they give birth to about 9,000 generation Alpha babieseach day.
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