How Tupperware Became a $2 Billion Brand

How Tupperware became a $2 billion brand

When “American Horror Story,” the Museum of Modern Art and “Napoleon Dynamite” pay homage to an invention, you know it’s made a cultural impact in a big way.

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Tupperware has a staying power that most plastic products don’t. So far, it has evaded the anti-plastics movement, and it seems to survive most kitchen clean-outs. Its annual sales exceed US$2 billion.

I’ve taught the story of Tupperware products in a course on the American 1950s. I’m also teaching it in the polymers unit of an interdisciplinary course in materials science engineering.

Tupperware products’ ability to bridge the humanities and STEM fields speaks to their cultural and utilitarian value – evidence of how a compelling, innovative design can have mass appeal.

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